Tontine had approached The Hive Design to creative a subbrand for their bedding range. For and together with The Hive Design, we created after extensive research and testing, the subbrand of Comfortech. Colour pallets and illustrations were custom created and then applied to the required packaging. The use of icons and clear typography helps the customer to quickly differentiate between the various options within the pillow protectors and pillows, and allows them to find the desired product.