Tontine Cloud 9

Sub-branding project

One of Australia’s biggest bedding brands Tontine appointed The Hive Design to come up with the subbrand Cloud9. Part of the project was to develop a logo, packaging, illustration and a system for easy identifying of the different pillows within the range. For and together with The Hive Design, colour pallets were developed, illustrations pre-drawn and commissioned, and then applied to the required packaging – this ranged from doona covers to pillow cases and protectors. Once again the use of icons and clear typography was a key part of the design, so that the customer can quickly differentiate between the various options within when they are shopping for their required product.


The Hive Design (Tontine)


Tontine Cloud 9


Branding, Illustration, Packaging