Kelly, who started up and runs Love Light Yoga, approached Plumbelly Design in the Macedon Ranges to design her brand. She wanted to reflect the inner essence of yoga, the beauty and yet simplicity of it, within the visual identity. She also wanted to stay clear of yoga asana shapes in the logo, as her focus in her teaching isn’t all about the physical part of yoga, but a holistic body  mind concept. The result of working with Kelly and her ideas is this simple, rounded logo. It works well in different colours and was applied to various apparels, such as shirts, bags, reusable coffee mugs and wall handings, as well as studio signage.