Working on the career spanning boxset for the renown pianist Lang Lang wasn’t without its challenges. The artwork had to speak to the young classical music fanbase of Lang Lang, but not alienate an older audience. The look and feel of the boxset also had to have Lang Lang’s Chinese heritage at heart whilst staying modern and fresh. Lastly, it was set in three languages and needed a system that would make it user friendly for the international audience.
The boxset contains 12 CDs packaged in 11 digi packs and a 200 page book.
SO EXCITING!! I love the yellow on the CD cases and the 200-page booklet is epic. Also, I love how they use the chinese hanzi on the CDs. coolest box set ever – a comment on youtube about the packaging
Copyright Universal Music
Career Spanning Boxset
Book design, Packaging Design, Sub Brand, label design, CD design, Print design