Working on the career spanning boxset for the renown pianist Lang Lang wasn’t without its challenges. The artwork had to speak to the young classical music fanbase of Lang Lang, but not alienate an older audience. The look and feel of the boxset also had to have Lang Lang’s Chinese heritage at heart whilst staying modern and fresh. Lastly, it was set in three languages and needed a system that would make it user friendly for the international audience.
The boxset contains 12 CDs packaged in 11 digi packs and a 200 page book.
The packaging is stylish and, à la Originals James Jolly – a comment on youtube about the packaging
Deutsche Grammophone (Via Universal Music)
Karajan 1960s complete recordings
Typographic Logo, Boxset Design, Book Design